Dasom Choi's profileyoungeun Choi's profile

DUFF

Multiple Owners
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product design industrial design mobility Vehicle sidestep
DUFF

DUFF is designed for urban SUV users. 
It sucks up and shakes off dirt from your shoes when you get in and out of the car, preventing air pollution and keeping the cabin clean.

DUFF는 도심형 SUV 사용자를 위한 제품입니다. 승하차 시 신발에 묻은 흙먼지를 흡입하고 털어내어 차내 
공기 오염을 예방하고 깨끗한 실내 공간을 유지합니다.
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
Background
product design industrial design mobility Vehicle sidestep
When you ride in a car, dirt from your shoes falls on the floor mats and contaminates the car. 
The dust accumulated on the floor mats is lifted into the air by the car's air circulation system 
and enters the bronchial passages of you and your passengers.

DUFF is a product that aims to solve this problem of car interior space pollution.


신발에 묻은 흙먼지는 자동차 승차 시 실내 바닥 매트에 떨어져 자동차를 오염 시킵니다. 
바닥 매트에 쌓인 먼지는 차내 공기 순환 시스템에 의해 공기 중으로 떠오르고 운전자와 동승자의 기관지로 
유입되고 호흡기 질환을 유발합니다.

DUFF는 이러한 자동차 실내 공간 오염 문제를 해결하고자 합니다.

product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
Problem

The parks and gardens you visit for a quick workout, the campgrounds you visit on the weekends, and the open roads of mountains and oceans all contaminate your shoes with dirt.

Entering a car with contaminated shoes contaminates the floor of the car, making the driver 
uncomfortable. In addition, the dust accumulated on the floor of the car can become airborne when air circulation devices such as heaters or air conditioners are activated and enter the bronchial tubes of the driver and passengers, posing a health threat.


가벼운 운동을 위해 방문한 공원 또는 정원 그리고 주말에 방문하는 캠핑장, 산과 바다의 노지는 신발을 
흙먼지로 오염 시킵니다. 

오염된 신발을 신고 자동차에 승차하면 자동차의 바닥을 오염시켜 운전자를 불편하게 만듭니다. 그뿐만 아니라 차량 바닥에 쌓인 먼지는 히터 또는 에어컨 등의 공기 순환 장치 가동 시 공기 중으로 떠올라 운전자와 동승자의 기관지로 유입되어 건강에 위협을 초래합니다.
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
Insight
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
User
product design industrial design mobility Vehicle sidestep
Urban SUV users in their 30s and 40s who have young children and spend weekends with their families camping, hiking, and other sports.

어린 자녀가 있고 주말에 가족과 함께 캠핑이나 스포츠를 즐기는, 주말에는 가족과 함께 캠핑, 등산 등 기타 
스포츠를 즐기는 30~40대 도시형 SUV 사용자를 대상으로 합니다.
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
Logo
product design industrial design mobility Vehicle sidestep
The name of the product is DUFF, which is a combination of 'Dust' and 'Off'. 
The functional meaning of the product is that it shakes off dust before entering the vehicle.

제품의 이름은 DUFF로 ‘Dust’와 ‘Off’의 합성어입니다. 
먼지를 차량 내 진입 전 털어낸다는 제품의 기능적 의미를 함축하고 있습니다.
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
Persona
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
Reference Image
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
Sketch
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
How to Use
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
Scale
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
[ The car model in this render is a Volkswagen Tiguan and is not my design work ]
[ 본 렌더링의 자동차 모델은 폭스바겐 티구안 모델로 직접 디자인한 작업물이 아닙니다 ]
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
The light that turns on as soon as the product operates shows an intuitive process of operation.

제품이 작동과 동시에 켜지는 라이트는 직관적인 작동 과정을 보여줍니다.
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
Detail
product design industrial design mobility Vehicle sidestep
The footrest has dust rollers and suction holes to physically brush and suck up dust.

발판에는 먼지를 털어내는 롤러와 흡입구가 있어 먼지를 물리적으로 털어내고 흡입합니다.
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
When you place a dirty shoe on the footrest, the rollers activate to shake off the dirt.

더러워진 신발을 발판에 올리면 롤러가 작동하여 먼지를 털어냅니다.
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
The suction motor and the rotating motor of the rollers are located in the center of the thick product.

두꺼운 제품의 중앙부에는 흡입 모터와 롤러의 회전 모터가 위치합니다.
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
The centrally collected dust is discharged through a vent hole located at the bottom center of the unit.

중앙으로 모인 먼지는 제품의 중앙 하단부에 위치한 벤트홀을 통해 배출됩니다.
product design industrial design mobility Vehicle sidestep
Colour
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
product design industrial design mobility Vehicle sidestep
DUFF
Published:
Dasom Choi's profileyoungeun Choi's profile
Multiple Owners

Owners

Dasom Choi's profile
Seoul, Korea, Republic of
youngeun Choi's profile
Ulsan, Korea, Republic of

DUFF

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